GTM Activities

Field Evangelism

• Brand Evangelism to Consumers: Engage consumers and promote the brand through direct interactions.

• Take Away Menu Distribution: Distribute takeaway menus to potential customers.

• Complimentary Trials: Offer complimentary trials of products to encourage consumer engagement.

• Consumer Survey and Feedback: Conduct surveys to gather feedback from consumers.

• Vouchers: Distribute vouchers as incentives for customers to visit or purchase.

• Market Analysis by GTM: Perform market analysis to understand trends and consumer preferences.

• Content Capturing:

  • Capture Real Human Faces: Ensure authenticity by capturing images of real customers.

  • Fun Activities Capture: Document fun activities that engage consumers.

  • Outlet Location Shoot for Posts/Reels/Stories: Capture video and photo content of the outlet for social media.

Internal Team Survey

1. Name of GTM Team Member: ______________________

2. Date of Visit: ______________________

3. Time Duration of Visit: ______________________

4. Outlet/Location Visited: ______________________

5. How many surveys did you collect from people during your visit?: ______________________

6. Did you upload any selfies or pictures taken during your interactions? If yes, please provide the link or file: ______________________

7. Please upload the link to the drive where you have stored the content generated for social media during your visit: ______________________

8. How many vouchers or pamphlets did you distribute today?: ______________________

9. Did you engage in brand evangelism with consumers during your visit? If yes, please describe the activities: ______________________

10. Did you distribute take-away menus during your visit? If yes, how many?: ______________________

11. Did you offer complimentary trials to consumers during your visit? If yes, how many?: ______________________

12. Did you conduct consumer surveys and gather feedback? If yes, please summarize the main feedback received: ______________________

13. Did you conduct any market analysis during your visit? If yes, please describe the insights gained: ______________________

14. Did you capture content during your visit? If yes, specify the type of content captured (e.g., photos, videos, testimonials): ______________________

15. Did you capture real human faces in your content? If yes, please provide examples or describe the context: ______________________

16. Did you engage in any fun activities during your visit? If yes, please describe: ______________________

17. Did you shoot any outlet/location-specific content for posts, reels, or stories? If yes, please provide details or examples: ______________________