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GTM & Corp-Dev Collaboration

GTM & Corp-Dev Collaboration

Use-Case #1: Outlet Expansion Initiatives

  • Description: Corporate Development collaborates with GTM to identify and implement outlet expansion initiatives.
  • Collaboration Requirement: This demands close coordination between GTM and Corporate Development to effectively penetrate the market, both online and offline.

Use-Case #2: Offline Marketing Initiatives

  • Description: GTM initiates offline marketing strategies to expand the customer base.
  • Collaboration Requirement: This requires significant support from Corporate Development to effectively channelize the field workforce and establish connections with outlet management.

Use-Case #3: Business Data and Analytics

  • Description: GTM needs to develop strategic plans for their operations.
  • Collaboration Requirement: Such plans necessitate comprehensive business data, reports, and analytics, which must be provided by Corporate Development to assist in decision-making.

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