Groot Marketing Framework (GMF)
Framework Guidelines
-
Daily Morning Scrum Call
- Time: 11:45 a.m. – 12:45 p.m.
- Agenda:
- Task Progress Updates
- Questions and Clarity
- Plan of the Day
-
Evening Review Call
- Time: 5:00 p.m. – 5:30 p.m.
- Agenda:
- Task Progress Updates
- Questions and Clarity
- Next-Day Plan
-
Backlog
- Creation and management of the marketing backlog.
- Estimate required effort for backlog items.
-
Backlog Grooming
- Regular sessions to refine and prioritize backlog items.
-
Sprint Kick-off
- Sprint Kick-off-1 and Sprint Kick-off-2 meetings to initiate each sprint.
-
Retrospective
- Review and reflect on the completed sprint to identify areas for improvement.
Schedule
Sprint-1: Posts to be published between 1st to 15th of the month.
| Sprint-1 Dates | Activity | Purpose |
|---|---|---|
| 6th - 8th of Every Month | Backlog Creation | 24 hours of estimated effort |
| Owner: Project Manager | Strategic Planning, Clarity | |
| 9th - 13th of Every Month | 1st Sprint Backlog Grooming | 40 hours of estimated effort |
| Owner: Project Manager & Copywriter | Ideation/Storytelling | |
| 15th of Every Month | 1st Sprint Kick-off | Sprint cycle of 14 calendar days |
| Team Clarity, Advance ideation | Task execution as per plan and estimates | |
| 29th of Every Month | End of 1st Sprint Kick-off | Retrospective, Fun Activity, Collaborative Work |
| 1st to 15th | Publishing or Posting | Used for Marketing |
Sprint-2: Posts to be published between 15th to 30th of the month.
| Sprint-2 Dates | Activity | Purpose |
|---|---|---|
| 16th - 20th of Every Month | 2nd Sprint Backlog Grooming | 40 hours of estimated effort |
| Owner: Project Manager & Copywriter | Ideation/Storytelling | |
| 30th of Every Month | 2nd Sprint Kick-off | Sprint cycle of 14 calendar days |
| Team Clarity, Advance ideation | Task execution as per plan and estimates | |
| 14th of Every Month | End of 2nd Sprint Kick-off | Retrospective, Fun Activity, Collaborative Work |
| 15th to 30th | Publishing or Posting | Used for Marketing |
Meetings & Ceremonies
| Day / Time | Subject | Agenda |
|---|---|---|
| Daily: 11:45 a.m. – 12:45 p.m. | Morning Scrum Meet | Task Progress Updates, Questions and Clarity, Plan of the Day |
| Daily: 5:00 p.m. – 5:30 p.m. | Evening Scrum Meet | Task Progress Updates, Questions and Clarity, Next-Day Plan |
| 1st Sprint Kick-off Meet | ||
| 1st Sprint Closure & Retrospective | ||
| 2nd Sprint Kick-off Meet | ||
| 2nd Sprint Closure & Retrospective |
Tools
- Zoho Projects: For project management and tracking.
- Zoho Social: For social media management and posting.